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Andrew Meyer's avatar

Zilly's branch is a great analogy. "Where does that come from?" is a question most of us have never been asked about money. In markets the falling branch is usually a headline, and the reaction comes before anyone reads the actual numbers. Do you find clients can name their trigger once you ask, or does it take a few conversations?

Russ Thornton's avatar

Thanks for reading and sharing your thoughts, Andrew

In my experience, it typically takes multiple conversations before most people can identify the true source of their behavior. The more irrational the behavior, the longer this process can understandably take

Andrew Meyer's avatar

I know this, from personal experience. i.e. from the perspective of starting companies... I wonder how many people tried to talk me out of it, that I didn't hear?

Russ Thornton's avatar

I imagine there's a lot of grey area between self-confidence and self-delusion

Hard to know where the line is and when to bet on yourself despite the well-meaning naysayers, etc.

Richard C. Van Zandt's avatar

Great article Russ. The limbic response is very powerful.

Russ Thornton's avatar

Thank you, Rick. And yes... it absolutely is powerful.